SOFWAVE — The Skin Treatment That Ms. of Canada Wendy Leung Swears By

Ms. of Canada Wendy Leung tries Sofwave at Skin Studio MD+ in Vancouver

If you’ve been scrolling through Vancouver’s beauty scene lately, you’ve probably heard of Sofwave — the buzzy new non-invasive facelift treatment that’s turning heads everywhere. It promises skin tightening, lifting, and collagen stimulation — all without needles or downtime.

Curious? So were we. But we didn’t have to look far to find someone who’s already a fan: Wendy Leung, this year’s Ms. of Canada and a true Vancouver beauty icon.

Wendy Leung, Ms of Canada 2025 at Skin Studio MD+

Why Wendy Chose Sofwave

Between her busy schedule as Ms. BC, Ms. Canadian Beauty Festival Champion, and Ms. Charity, Wendy knows the importance of a skincare routine that works — fast. She wanted something that would give her a natural lift without slowing her down.

Enter: Sofwave at Skin Studio MD+ in Richmond.

What Is Sofwave™?

Sofwave is a relatively new but Food and Drug Administration-cleared, non-invasive treatment that helps improve the appearance of wrinkles and fine lines. More importantly, it’s designed to stimulate the body’s natural collagen regeneration process. Using a unique Synchronous Ultrasound Parallel Beam SUPERB technology, Sofwave goes to work on the mid-dermal tissue layer. This is where collagen rejuvenation begins.

Sarah Jessica Parker shared her experience in a recent interview with Real Simple. She prefers treatments that build up effects over time rather than offering an instantaneous transformative fix. According to SJP, “My derm just used this thing on me called Sofwave, and it was amazing.” 

The ultrasound waves cause micro-injuries in the dermis, and as the body heals with new collagen production, tightening the tissue. It’s the same idea as radiofrequency and microneedling (ahem, Morpheus8), but you are not cutting through through the skin.

How does it Work?

Sofwave utilizes a technique called Intense Ultrasound Beam Technology (IUB). This technique deposits ultrasound energy precisely at a depth of 1.5mm under the skin, triggering a process known as neocollagenesis — the formation of new collagen. Renewed collagen helps revitalize the skin, improving the look of wrinkles and other signs of ageing. 

In case you’re unfamiliar, collagen – the protein our body naturally produces, providing plumpness in our skin — begins to deplete from the age of 25+. This means collagen-stimulating treatments are billed as both preventative and corrective in anti-ageing terms. Sofwave is the ultimate example of this.

The Sofwave device integrates cooling to ensure patient comfort. I’m thankful, however, it does sting a little. Depending on the person, in certain areas of the face have more sensitive nerves than others, so it can feel a bit spicy. I wouldn’t say that you can get used to the treatment’s zaps or that it’s a particularly relaxing experience, but the discomfort is manageable. The device doesn’t linger in one spot for too long. And when the device beeps and moves on, the burning sensation completely disappears. 

Because of the integrated cooling mechanism called Sofcool, the uppermost skin layer is protected from overheating. So patients don’t experience redness, a ton of discomfort or irritation. According to Senior Technician Carbon Ng, this new device meets an unmet need.  “Using Sofwave, I can give my patients impressive results in one treatment session.”

The Benefits of Sofwave

Non-invasive: There are no surgical implements involved in the process. The surface of the skin remains undisturbed—making it non-invasive and relatively painless.

• Quick Treatment Time: On average, a Sofwave treatment takes around 30 to 45 minutes. The relatively short time frame means you can even get it done on your lunch break.

• Minimal Downtime: As it is non-invasive, recovery time is almost immediate. You can return to your daily activities post-treatment without any hassle.

• Effective Results: Sofwave has proven results in dealing with wrinkles and fine lines, and the effects can be seen after just one treatment session.

• Safe for All Skin Types: The technique is suitable for various skin types, increasing its accessibility and popularity.

The Results?

“I loved how comfortable it was and that I could get right back to my day,” Wendy shared. “I noticed a subtle lift right away, and I’m excited to see the full results over the next few weeks.”

The best part? Sofwave stimulates natural collagen, so the benefits keep improving for up to 12 weeks.

Is Sofwave the right choice for you?

Sofwave may be the perfect choice for Vancouverites who are looking for a non-invasive, non-surgical, swift, and effective method to reduce wrinkles and fine lines. Although not cheap the benefits outweigh the higher price tag when you think about long-term results.

When you compare it to treatments like Morpheus8 which requires freezing the face, has quite a lot of aftercare, and you need three sessions to see the full benefits, Sofwave only needs one treatment to see results and there is no downtime. “Results appear anywhere from six weeks onwards, and last for nine-to-12 months,” Clinic Director Fiona Yuen confirms.

Want to Try Sofwave Like Wendy?

Book a consultation at Skin Studio MD+ in Richmond — just a short drive from Vancouver. Whether you want to lift your brows, tighten your jawline, or smooth your neck, SSMD’s Sofwave offers an easy AND effective solution.